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Blockchain in Emails – How Will It Change Email Marketing for Good

What is the first thing that comes to mind when you hear the word "blockchain"? Bitcoin? Cryptocurrency? Are you hearing these terms frequently recently? We live in the digital age and new technology is disrupting every aspect of our lives. Blockchain is one of these technologies that will be an inevitable technology soon. What is all the fuss about and what do they mean by crypto email marketing? Check out the article to find out.

First of all ask yourself, what is Blockchain?

In the past, all data was stored on an uncentralized server that was accessible via the internet. Blockchain is a revolutionary technology that makes use of the concept of a distributed ledger (registry or database) to store information and transactions. Simply put it's a network of information that is controlled by a network of computers.

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How will it impact emails?

If you think emails are too old to adopt the latest technologies, think again! Email indeed has been reigning for a long time. But over the years, it has adapted to all the changes that came in its way, and it will continue to do so. In the past several decades, emails have evolved from simple HTML-based coded templates to emails that provide high value through hyper-personalization and automation.

The growing demands and awareness of modern customers have led to the implementation of data security laws such as the GDPR. Customers want their emails to be end-to-end encrypted, and their personal data and information to be secured. Thus, secure email marketing with end-to-end encrypted emails is something we will start seeing more.