Display ads are everywhere. They can appear on just about any type of website and are a great way for small businesses to reach relevant consumers. But what makes display advertising different from other types of online advertising, and why do you need display ads for your small business?
Display advertising is a visual-based form of online advertising that communicates a commercial message using imagery, logos, animations, or other graphics. Unlike text-based advertising, display ads are found on websites, apps, and social media platforms—not in SERPs. If you want to promote your business online, then must hire the right display advertising agency via https://www.k2l.co.uk/service/display-advertising/.
Image Source: Google
Here are some advantages of display ads:
Display Ads Are Visually Appealing
One of the first benefits of display advertising is that display ads can (and should!) be designed and styled. Regular PPC ads are text-only and have to adhere to character counts, limiting how effectively and quickly you can capture attention and convey your message. With digital display advertising, you can use graphics, video, audio, and your company’s branding to stand out to users and attract their attention.
Display Ads Are Targeted
When running digital marketing campaigns, it’s important to target the people most relevant to your business. Just as with PPC and Facebook advertising targeting, you can create specific parameters for your digital display advertising: which sites your display ads appear on, which geographic area they appear in, and which demographic or niche market they appear to.
For example, a car dealership can target people of driving age who live in their zip code and are visiting auto-related websites.