The brand is a very important aspect when it comes to getting the success for any business. How can your business succeed in the consumer market if your customers do not know your brand exists in the first place? The graphic image is then something all companies should be familiar with, and that includes knowing how to use screenshots of the brand as part of your marketing campaign.
Visual vocabulary is very important and companies should take upon themselves to give priority visuals. You build your brand identity, after all. A common mistake is that the company logo should be enough for a company to build a very strong brand. Moreover, companies also tend to follow employer branding strategies to boost up their brand or product in the market.
Image Source: Google
Visual vocabulary refers to all kinds of images and graphics that you can imagine. These can include the font style, font color, shapes, word processing, page layout agreement, background, catch, and the photographic library. All these elements work hand in hand to mold and reinforce your brand identity.
Since all these aspects, visuals and graphics work together, then you should consider using Watermarks, placing them all on graphics and elements. After all, they are still intellectual property, and you are entitled to the right to use here.
A great thing about watermarking is that you can choose the type of watermark that you want to use. Whatever type you choose, the important thing is that you put the pictures of products you have that your visitors would not be encouraged to use these images for their own purposes. These screenshots brand also promote the brand image, as these connote actually a sense of exclusivity between your products. And that, ultimately, strengthens the brand identity.